Bay Area rent rates are jumping sky high, as the average monthly rents in cities like San
Francisco and San Jose, have jumped more than ten percent in the last year. Across the nine
Bay Area counties, the average rent is around One-thousand-five hundred, up nine percent
from about One-thousand-four hundred, 12 months ago.That is not likely to change in the near
future, many economists like Michael Carney, director of the Real Estate Research Council of
Northern California, say it could be years before home values stabilize. While Bay Area firms
continue hiring, that could add more pressure to the rental market. Carney says, “Assuming the
economy stays the way it is, the demand for rentals will remain quite high.”
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Remember, use ALL CAPS for broadcast.
You start out with a good attention-getter, but you need to break your long lead sentence into two sentences.
BAY AREA RENT RATES ARE JUMPING SKY HIGH...
(that's your attention getter; then tell them the news)
THE AVERAGE MONTHLY RENTS IN CITIES LIKE SAN FRANCISCO AND SAN JOSE HAVE JUMPED MORE THAN TEN PERCENT IN THE LAST YEAR. (this works well)
Make it FIFTEEN-HUNDRED DOLLARS, not ONE-THOUSAND-FIVE HUNDRED -- it's easier to say and hear/understand.
Don't give me the whole name/title on Carney. Paraphrase his quote and say something like:
MANY ECONOMISTS SAY IT COULD BE YEARS BEFORE HOME VALUES STABILIZE.
THE DIRECTOR OF THE REAL ESTATE RESEARCH COUNCIL OF NORTHERN CALIFORNIA SAYS THAT AS LONG AS THE ECONOMY REMAINS STRONG AND BAY AREA FIRMS CONTINUE HIRING, DEMAND FOR RENTALS WILL REMAIN HIGH.
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